Finfet wrote:The choice of AD and DA chip matters a lot from a marketing perspective. I think it's still better use the newest flagship chips available, then optimize and tune the implementation around them. Although the mid-tier and older chips can achieve the goal perfectly.
The actual cost difference of the chip itself usually has only a small impact on the final profit margin. However, using older or mid-range chip can lead many potential buyers to perceive the product as less premium, regardless of how good the real world performance is. Audio is a very subjective field, people believe in all kinds of things, like what chips being used.
Sorry, but I disagree.
AFAIR, the ADI-2* series has never used the most expensive converter chips, yet these devices became a huge success because they simply perform and deliver, and the price/performance ratio is fantastic.
I think RME customers understand very well that RME designs products efficiently, ensuring they don't waste the customers' money for no reason. RME creates high-quality products at reasonable prices that remain affordable.
Look at your first post in this forum (https://forum.rme-audio.de/viewtopic.ph … 76#p191076); you said it yourself (regarding the ADI-2/4 Pro SE). Price is always a crucial factor for the success of a product.
Even the very first model (the ADI-2 Pro from 2016) with the AK4490 performed extremely well against units from Lavry and HEDD, which were up to five times more expensive (see: https://www.youtube.com/watch?v=doHG32aXBDY).
Another thing. As RME support pointed out, the ESS converters with "PRO" in the name are actually 8-channel converters designed for premium home theater gear (BluRay Player, AV Receiver, ..). The ADI-2 series is a stereo device and doesn't need 8 channels. Using a 2-channel chip like the ES9039Q2M is the technically correct and efficient choice here.
Paying a premium for 8-channel silicon or hardcoded 3rd-party licenses like MQA's FOQUS / QRONO makes little sense for a stereo design, especially since these proprietary digital filters do not improve the hardware's core analog specifications like SNR or THD+N. RME's strength has always been maximizing real-world performance through e.g. superior clocking (now even SteadyClock EX) and excellent analog circuit design around the right chip for the job.
If I had to choose between a product with unneeded components that make the price unnecessarily high and an affordable product that delivers every feature you could actually need, and options you could otherwise only dream of, it should be clear which product I would prefer.
BR Ramses - HDSPe MADI FX, M-1620 Pro D, 12Mic, UFX III, ADI-2 Pro FS R BE, Nuendo 15, Win10 IoT Ent