The main points, soundwise, about turntables, in order of importance:
• The pickup and needle. Fineline diamond is state of the art these days.
• For MM / moving magnet pickups the load capacitance is the treble-limiting factor.
This capacitance is usually too high, cutting the treble.
The capacitance adds up from:
Turntable internal cables, typically ca. 35 pF.
Cable 50 - 200 pf (here‘s your possibility for some influence).
ADI-2/4 Pro SE 150 pF.
Check with the pickup and turntable manufacturer‘s specs.
MC / moving coil pickups don‘t care about capacitance, but need an expensive step-up transformer.
• Pickup alignment:
A bad aligned pickup delivers higher distortions and asymmetrical left/right crosstalk, which is clearly audible.
• Tonearm quality and tonearm/pickup pairing:
The pairing has some influence on the bass quality and rumble noise.
Tonearm effective mass and needle compliance should fit.
Heavy arm - low compliance, light arm - high compliance.
• Transport:
The most common problem is damage of the table bearing due to rough handling and transportation, specially on exotic constructions.
This can cause rumble noise.
Always transport with the platter removed.