On the Mac at least, the CoreAudio framework provides mechanisms for the driver to present “Friendly” I/O channel names to the OS, and on to the DAW.
As far as I know, only MOTU actually took the time to implement this in their drivers as I use this feature all the time. Updating my AVB matrix automatically updates the channel friendly names to the OS, and my DAW (Logic) always shows the current names without having to manually enter them. I only name them once - at the actual input or output. AVB matrix routing sends the patched name to the Driver and to Logic.
If only RME, with their clearly superior audio quality, would implement this feature in their driver for TotalMix. That would be a game-changer for me.
See also my post https://forum.rme-audio.de/viewtopic.php?id=40629 on this subject.